Zanza Blue’s Benefit Auction Services are in high demand and the team has gone national. Originally based in the greater Chicago Area Zanza Blue now provides benefit auctioneers, charity auctioneers or fine art auctioneers anywhere in the United States.
Zanza Blue Benefit Auctions newest satellite office is located in the greater Florida area with Leif Rydfors heading up Miami area benefit auction services. Mr. Leif Rydfors brings a sophisticated and cosmopolitan facet to Zanza Blue.
The child of a diplomat, Leif spent his childhood living in many countries including: Kenya, Portugal, and Brazil. His experiences have given him a truly global and unique perspective on life. Mr. Rydfors was educated at Georgetown University in Washington D.C. and graduated with a B.S. in Social Psychology and Italian Literature. He is fluent in several languages including English, Spanish, French, Portuguese, Italian, Swedish and German. After completing his studies at Georgetown University, Mr. Rydfors decided to utilize his love and knowledge of languages and cultures and his unique global perspective in a guest relations capacity.
He has worked with companies such as the Hotel Amaranten in Stockholm, Sweden, Masound Productions in Washington, D.C., and Arcalia in Lisbon, Portugal. Mr. Rydfors excels in coordinating unique and V.I.P events and his titles have included International V.I.P, Chief of Promotions and Public Relations, Public Relations Administrator and Assistant to the Entertainment Director.
Always in search of new and challenging opportunities in 1998 Leif accepted a unique position with Norwegian Cruise Lines, that enabled him to create and lead a new department for International Public Relations, resulting in the inauguration of the Norwegian Cruise Lines International Host Program. In 2001 Mr. Rydfors was presented with an opportunity to learn about and enter into a new and demanding field. He studied and trained to become an Auctioneer of Fine Art. Leif took full advantage of his knowledge, skills and past experiences and excelled in his new position.
His success did not go unnoticed and in 2005 he became the Sales Director for one of the elite art retailers offering fine art internationally. This new role required Leif to balance, time sensitive stock, international logistics and complex personal requirements for thousands of events worldwide. Leif not only prospered in this demanding position but elevated the entire program. This led to Leif eventually fulfilling the position of Sales Director for West End Publishing in Miami, Florida. Leif joins the Zanza Blue team as a long time business associate of Mr. Kaufmann. His knowledge, global perspective and extensive event planning experience is a welcome addition to the Zanza Blue team.
Visit www.zanzablue.com for detailed information regarding detailed benefit auction services available to you.


